Online retail spending in the U.S. grew by 13 percent in the third quarter compared to the corresponding period a year ago, to $36.3 billion, as more people rely on the Internet to shop, according to a report published on Wednesday, by comScore, Inc., a Reston, Va. - based company in digital analysis.
The results showed of the best types of categories were digital content and subscriptions, tickets, jewelry and watches, consumer electronics and computer software - with each category will increase by at least 15 percent of the previous year.
Solid performance marked the eighth consecutive quarter of positive year after year growth and the fourth consecutive quarter of double digit growth.
"The third quarter of 2011 saw a continuation of the year's strength in U.S. retail e-commerce spending, even in the face of renewed economic headwinds and uncertainty facing the U.S. consumer," said Gian Fulgoni, chairman of comScore. "As we approach the critical holiday shopping season, we are optimistic about the continued health of the e-commerce sector despite other factors -- including stubbornly high unemployment and volatile financial markets -- currently weighing on the economy."
The last time Internet sales rose at a 13 percent clip was for the second quarter of 2008. Online sales have been stable for a return trip in 2008 when the recession prompted an e-commerce sales decline for the first time in history. E-commerce did not begin to grow again until the fourth quarter of 2009.
Growth of 13 percent in the fourth quarter was primarily a function of an increase of 22 percent in the number of buyers, with 74 percent of all Internet users to make at least one purchase online in the quarter, comScore said.
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